Nov
21
Some Research About Subliminal Messages
November 21, 2009 | Leave a Comment
A case study was performed by James Vicary in 1959 in order to test the theory that subliminal messages influenced people to purchase things they might normally not have purchased. The findings indicated that subliminals do indeed have an influence on people. However, what is even more startling is the news that later in his life, Vicary admitted that he had fabricated his findings and many now disbelieve that the study even took place. Before and after Vicary admitted he had fabricated his findings, other researchers tried and failed to replicate his experiment.
Bahador Bahrami, a neuroscientist at the Institute of Cognitive Neuroscience University College in London, has discovered through laboratory experiments that sublimated messages do leave an impression on the brain. Using sophisticated equipment, Bahrami’s team of researchers discovered that the subconscious brain is aware of hidden messages and images, while the conscious mind is not.
Bahrami’s study had a group of volunteers view a computer screen while wearing 3D-type glasses. While a red lens covered one eye, the other eye was covered by a blue lens. Faint images were shown to one eye while colorful, vivid images were flashed rapidly at the other eye. Because vivid images were being flashed, participants didn’t consciously see the other faint images and those seemed to go unnoticed. Although the subjects were unaware that there were two images being shown to them, it was found through MRI brain scan imaging that the subliminal messages in the form faint images were registered by the brain.
Johan Karremans of the University of Nijmegen, Netherlands, and his colleagues recently decided to again test the effectiveness of subliminal persuasion. They created an experiment that consisted of volunteers who were to be shown “silent subliminals” in an attempt to alter their choices of drink. Karremans and his team of researchers chose two brands that were equally popular and also had the same reputation as being “thirst-quenchers.” The brand names were known to all the study participants.
Part of the study asked the volunteers to partake in a few simple tasks. One group was shown the subliminals for one beverage while a control group was shown the name of another beverage. At the end of the image viewing, the volunteers were asked to make a choice between the two drinks and also asked how likely they would be to order that particular drink when out and about and if they were thirsty. Of those volunteers who said they were thirsty and had received subliminal messaging, those individuals were more likely to choose the first beverage.
For many reasons, people seem to glean great results from using sublimated messages that flash on their computer screens. This is also probably the reason why some self-improvement audio subliminal messages programs come with mind programming training tones. These tones cause the brain to display alpha brainwaves, which act to relax the mind and body and free up the attention resources of the brain.
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