Dec
22
The Account Of Holiday Inn And How Their Franchise Company Model Turned Out To Be The Worlds Major Growing Franchises.
December 22, 2009 | Leave a Comment
The Holiday Inn brand was originally established in 1952 in Memphis, Tennessee, USA by a builder Kemmons Wilson. His first idea was to build accommodation for people travelling around the USA. The first Holiday Inn was built on Summer Avenue in Memphis, this is the main road to and from Nashville. After the first success of the Holiday Inn in 1954 Wilson intergrated the chain with another businessman Wallace E. Johnson. Wilson came up with the plan of building the chain when he had taken a family road trip to Washington DC, he was dissatisfied with the quality and condition of the roadside motels that he and his family had to stay in, that he came to a decision to build himself.
When Wilson saw there was a requirement for such a service he quickly began to franchise the business and it expanded dramatically. Wilson was keen for the future Franchises to stand by his first ideals of the properties being clean, standard, predictable, family friendly and accessible to road travellers. The expansion of the Franchises was so quic that by 1958 there were fifty Holiday Inns across the USA, 100 by 1959, 500 by 1964 and the 1000th Holiday Inn launched in San Antonio, Texas, USA in 1968. The franchise was the leader in the motel market, it formed a unique booking system for travellers across the USA and put substantial pressure on major hotel chains at that time. The business model still sets the standard for numerous leading brands today such as Travelodge, Best Western and Days Inn chains.
The Holiday Inn is still a widely famous company but changing business circumstances saw the franchise lose its lead as the markets prevailing force in the 1980s. In 1988 Holiday Inns International was bought by UK based Bass Brewers, a small time later the rest of the Holiday Inn properties were also sold as Wilson sold the last of his interest in the company. Today the Holiday Inn is still owned by the original Holiday Inn Group and leased as a franchise to Intercontinental.
The Holiday Inn franchise is still one of the most renowned hotel chains in the world. So if you are searching for a Franchise Opportunity or a Franchise For Sale in the leisure industry then the Holiday Inn should be to the top on your list. The Franchises across the world still live up to Wilson’s principles but put in much more for today’s market such as restaurants, room service, swimming pools and fitness suites. The franchise has tapped into the business market by offering 24 hour business services, meeting facilities and presenting frequent business consumers that chance to earn points towards future stays with their Priority Club Rewards system.
Since the take over in 1999 to Intercontinental Hotels Group PLC the product has taken further moves in becoming the market principal once again with the use of technology, marketing and support schemes in the Franchises. A Franchise Opportunity within this industry and within the Holiday Inn franchise has never been more attractive. If you are one of these people looking for a Franchise For Sale with the Holiday Inn then the total investment fee depends on your location, the ongoing royalty fee is 5% and the term of agreement is 10 years and is renewable.