Nov
20
What Should You Prepare For In The Time That Your Internet Site Is Being Marketed By An S E O Firm
November 20, 2009 | Leave a Comment
If you have made the decision to adopt the services of a Search Engine Optimization Company you have presumably done this with a view to increasing your internet business. So it would seem apparent that you need to ready your company for an increase in this area and make sure that you can support the additional sales.
Ideally the SEO Company will have given you an idea of the number of “hits” you are likely to get once the optimization achieves it’s goal of getting you a good Search Engine Placement positioning, but clearly these will not all come at once. As the position increasingly improves so do the visits to the website. So in fact you will be able to gradually increase the number of sales that you achieve over a period of around two months. This should give you plenty of time to alter production for example to meet the growing demands. It will also allow for any problems that arise to be sorted out whilst demand is growing rather than the tricky transformation from low level sales one day to a deluge the next.
That said this reasonably gentle improvement can, over the two months, have a incredible affect on your business. While you have been fixed on the immediate issue of ensuring product goes out of the door it is probable that other areas also needing attention will be overlooked. Your supply chain may be one of those areas. If you rapidly and without warning, increase dramatically the amount of raw material you order from a supplier will they be able to meet that demand? If they can, will the lead times be affected? It may be a good idea to have dialogue with members of your supply chain to let them know your strategy and forecasts and ask them to raise any potential issues at the start of the process. Obviously there is no concrete order and the discussion may allow probable problems to be overcome.
Finance and cashflow is another area that may well be affected by a quick increase in sales and therefore production. What are customer payment terms like, do they cover the problem of increased supplier bills or will the firm suddenly see their cash flow position tighten uncomfortably as suppliers require payment for the higher volumes of raw product before the sales invoices are settled? It may be that the cashflow problem will not arise due to the credit terms agreed with both supplier and customer but even so an increase in staff to handle with the larger picture may be needed.
Lots of other areas of the business may need new members of staff to cope with the increases in sales. From the obvious in the sales team and production, to the less obvious in Personnel, management and customer service the need for extra staff may be across the company. Again knowing the forecast sales should allow you to predict these needs and you should prepare for a recruitment campaign as soon as you know the increase is as expected. It can often take a minimum of two months to bring new staff to the company and at least a further month for them to have anything but a taxing effect on the business.
So make sure of good forecasting at the outset of your Online Marketing campaign and plan well for those nice to have problems.