Jul
29
It really goes without saying that for SEO in general, when it comes to your SEO Campaign, a large chunk of this is going to be taken up by your article marketing strategy. Of course, this is the most fun part of SEO, and in just a moment, I will go through exactly why this is the case, and why it is beneficial to you when it comes to the off page optimization for your website.
Article Marketing Works In Two Ways
This is something that a lot of people fail to realize. In my opinion, people are less productive when they set their sights on a monetary goal only. When you submit 30 articles to directories for the sake of only building backlinks, that is all that it is really going to do for you. Amongst everything else, one of the most important parts of SEO is establishing yourself as an expert in your niche. Submitting articles to the various directories online is the perfect way to do just that. As a by product of this, you will earn backlinks.
It’s no hidden fact that most article directories are of a high PageRank, meaning that if your name is attached to your articles (remember to set up a profile!), when people Google certain topics that you write about, they are going to see you, and learn more about you. Now, don’t go and churn out garbage for the sake of building backlinks, this is definitely the wrong way to go about things, instead, write good high quality informative articles that identify you as “the go to guy” for your niche or topic.
By focusing your time and energy on creating an article marketing strategy that is designed to build your personal brand plus backlinks, instead of just earning backlinks, you are going to quickly find that your article will be distributed far and wide, in a drip fed manner that will quickly see you rise up the ranks as an authority within your niche
It goes without saying that there are many methods of getting your articles distributed. These include article directories, blog networks, and even Web 2.0 properties including Tumblr and Posterous. Some of these services and methods may be regarded as being slightly “black hat” though, so care is always going to need to be taken. In all cases, make sure that you protect your money site at all costs. This is always going to be of the most importance.
Going To Hard And Too Fast
Lets me blunt about this. Going too hard and fast is always a bad thing. If you drive a car too fast, you get a speeding ticket. If you earn too many backlinks at once, you get the Google slap. The key here is to understand that behind Google and the other search engines is a highly dedicate team of individuals who are trying to get a job within Google, and by picking out certain flaws. So, the key here is that if you go too fast and try to earn hundreds of backings at once, there is always going to be a very high change that you will be discovered, and in turn, face the penalty.
One Last Thing
The golden rule that you should incorporate into your article marketing strategy is this. Don’t be over promotional. First, this looks unprofessional (leave it for your author credit box), and generally will result in an article not being republished anywhere as much as you would like. Second, a lot of the major directories will not approve articles such as these as they are against terms and conditions. Be aware of this. The main key at the end of the day is to have a repeatable process that works for your niche, and of all importance, never stop writing.